Behavior-Based Web Page Evaluation

• Ganesan Velayathan, The Graduate University for Advanced Studies, National Institute of Informatics (NII), Japan
• Seiji Yamada, National Institute of Informatics (NII), Japan

Full text:

Track: Posters

This paper describes our efforts to factor in a user's browsing behavior to automatically evaluate web pages that the user shows interest in, based on user browsing behaviors while browsing. To evaluate a webpage automatically, we have developed a client-side logging tool: the GINIS Framework. We do not focus just on clicking, scrolling, navigation, or duration of visit alone, but we propose integrating these patterns of interaction to recognize and evaluate a user's response to a given web page.

Citation

Velayathan, G. and Yamada, S. 2006. Behavior-based web page evaluation. In Proceedings of the 15th International Conference on World Wide Web (Edinburgh, Scotland, May 23 - 26, 2006). WWW '06. ACM Press, New York, NY, 841-842.
DOI= http://doi.acm.org/10.1145/1135777.1135905