Behavior-Based Web Page Evaluation
This paper describes our efforts to factor in a user's browsing behavior to automatically evaluate web pages that the user shows interest in, based on user browsing behaviors while browsing. To evaluate a webpage automatically, we have developed a client-side logging tool: the GINIS Framework. We do not focus just on clicking, scrolling, navigation, or duration of visit alone, but we propose integrating these patterns of interaction to recognize and evaluate a user's response to a given web page.
Velayathan, G. and Yamada, S. 2006. Behavior-based web page evaluation. In Proceedings of the 15th International Conference on World Wide Web (Edinburgh, Scotland, May 23 - 26, 2006). WWW '06. ACM Press, New York, NY, 841-842.
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